Tuesday 13 March 2012

Mazda


Mazda Biography
An independent person in a country not known for its willingness to accept nonconformists (those that do not cooperate with customs), Soichiro Honda created an automobile giant despite the opposition of the Japanese government. One of his company's cars, the Accord, was a best-selling model in the American market.
Early life

The first son of blacksmith Gihei Honda and his wife Mika, Soichiro Honda was born on November 17, 1906, in rural Iwata-gun, Japan. In 1922 he graduated from the Futamata Senior Elementary School. Honda had little tolerance for formal education and jumped at every opportunity he had to work with his true love: motors. Throughout his life Honda never forgot the impression that was made on him when he sighted his first automobile.

After leaving school Honda began his career as an apprentice (a person who works to gain experience in a trade) auto repairman for Arto Shokai in Tokyo. In 1928 he returned to his hometown as a master mechanic and soon established a branch shop for the firm in Hamamatsu, Japan.
Building an empire

During this time Honda also participated in auto races and became interested in cars and motorcycles. Soon he was experimenting with engines, and in 1928 he organized the Tohai Seiki Company to manufacture piston rings, some of which were sold to Toyota, a major Japanese car manufacturer.

Honda's first attempts at the personal motor business came in the mid-1940s when he designed and manufactured a small engine that could be attached to a bicycle to create a motorbike. The venture proved a great success.

Encouraged by his early success, in 1948 he organized the Honda Motor Company. The following year Honda manufactured a small motorcycle called the "Dream D" and prepared to enter the highly competitive Japanese market, which he did through effective advertising. Within a decade Honda was the leading motorcycle manufacturer in the world and had a larger share of the American motorcycle market than Toyota and Nissan (with its Datsun cars) had in automobiles.

Now Soichiro Honda attracted press attention, and, unlike most Japanese businessmen, he loved it. A small but talkative man, he was the opposite of what westerners imagined Japanese businessmen to be. For example, he promoted executives on the basis of performance rather than age, an unusual practice at large Japanese firms. Honda continued racing autos and motorcycles, dressed casually, and took pride in maintaining his independence from the Japanese business establishment. In addition, Honda openly voiced his admiration of American business practices and way of life.

Read more: Soichiro Honda Biography - life, wife, school, son, information, born, time, year http://www.notablebiographies.com/He-Ho/Honda-Soichiro.html#ixzz1p4SmecrF.
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