Hyundai Biography
Steve Shannon is the Vice President of Marketing for Hyundai Motor America. He is responsible for all marketing activities in the United States. He reports to President and Chief Executive Officer, John Krafcik.
Prior to joining Hyundai, Shannon spent more than 25 years at General Motors (GM), most recently serving as the executive director of marketing and product planning for the Cadillac division. He held that position for more than three years spearheading the campaign that gave momentum to Cadillac’s recovery and drove mass consumer purchase consideration. In addition to direct functional responsibility in the U.S., Shannon also had significant integration with key Europe, Middle East and China markets.
While at GM, Shannon held several other leadership roles in marketing with Saturn, followed by senior posts at Buick and Saab among others.
In addition, he brings overseas perspective and experience having been stationed at GM’s European headquarters in Zurich, supporting the Opel brand across the continent.
Shannon graduated from Harvard College with a Bachelor of Arts and received his Masters of Business Administration in Marketing from Columbia University.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.
Prior to joining Hyundai, Shannon spent more than 25 years at General Motors (GM), most recently serving as the executive director of marketing and product planning for the Cadillac division. He held that position for more than three years spearheading the campaign that gave momentum to Cadillac’s recovery and drove mass consumer purchase consideration. In addition to direct functional responsibility in the U.S., Shannon also had significant integration with key Europe, Middle East and China markets.
While at GM, Shannon held several other leadership roles in marketing with Saturn, followed by senior posts at Buick and Saab among others.
In addition, he brings overseas perspective and experience having been stationed at GM’s European headquarters in Zurich, supporting the Opel brand across the continent.
Shannon graduated from Harvard College with a Bachelor of Arts and received his Masters of Business Administration in Marketing from Columbia University.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.
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Hyundai Accent Commercial "Hitchhike"
Hyundai Tucson/IX35 Commercial "Get Out of the Box"
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